More than a “normal” CRM: Modern customer management with Intrexx

In the past, obtaining all information on a customer quickly was often no easy task. This presented a considerable problem, especially to field staff, as such data is absolutely necessary for working with the customers efficiently. The situation was to be improved by introducing a high-performance CRM system that was to provide a clear overview of all customer data. All master data for existing customers was to be continuously transferred from the ERP system into the new CRM system and it was to be possible to enter new prospects in the CRM system for further processing. In addition to that, employees were to be enabled to assign customer data stored for accounting purposes to their customers so as to provide a strategic overview.