Customer management 2.0 – SAG replaces mySAP CRM with a Web-based sales portal

After separating from the RWE Group in 2006, SAG found that their previous customer management system (mySAP CRM) was too complex and inflexible to suit the needs of their company alone. They began searching for an alternative that could provide a clear overview of all customer information and map the entire life cycle of a quotation within their system. In addition, the solution had to be able to interface with the SAP ERP system, allowing customer data to be exchanged between the two systems and avoiding duplicate management of data.