Company
SAG GmbH
www.sag.de
Location
Main site: Langen, Germany; about 80 further sites throughout Germany, France, Czech Republic, Poland and Hungary
Type of Industry
Energy services
Market position
Market leader
Employees
5,435
Annual turnover
Approx. 800 million Euros
ERP-System
SAP R/3
Programs and Services
Intrexx
Business Adapter for SAP
Reports for Intrexx
United Planet reference books
Partner
QuinScape GmbH
Requirements
After separating from the RWE Group in 2006, SAG found that their previous
customer management system (mySAP CRM) was too complex and inflexible to
suit the needs of their company alone. They began searching for an alternative
that could provide a clear overview of all customer information and map the
entire life cycle of a quotation within their system. In addition, the solution had to
be able to interface with the SAP ERP system, allowing customer data to be exchanged
between the two systems and avoiding duplicate management of data.
Solution
As no conventional CRM system was able to fulfil all of SAG’s requirements, the decision was reached to create the SAG-Vertriebs-Portal (SVP) using Intrexx portal software. SAG turned to QuinScape GmbH, as one of the Intrexx business partner companies, to implement the project. After the kick-off, all relevant data (customers, contact persons, business opportunities, sales organisation) from mySAP CRM was integrated into the new system. Now each sales and distribution employee at every location has access to the same customer database. This company-wide integration allows for the standardisation of important business processes, such as the creation of quotations, thereby closing any gaps in the internal process chain.
The Intrexx Business Adapter for SAP ensures that access to customer data is possible without having to switch from one medium to another. All data is now much easier to find than before and is very clearly displayed. In addition to general customer data, the business opportunities, activities, and planned marketing activities of the company are stored in the SVP and linked with workflows. Additionally, the SVP provides comprehensive information on how particular quotations were generated as well as why and to whom these deals were lost. Creating evaluations is simple, as all of the SVP’s overview pages can be saved in PDF format or exported to Excel. Additionally, the flexibility of the software allows for a quick reaction to new requirements and suggestions for improvement from employees.
Benefits
- Comprehensive customer management solution
- Quick location of information
- Flexibly adaptable and expandable
- Cost-conscious solution
- Detailed evaluation options
- Almost no training required
